Barzan Campus | Bachelor of Business Major in Marketing Bachelor of Business Major in Marketing – Barzan Campus
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Bachelor of Business Ma...

Business & Management | Bachelor Programme

Bachelor of Business Major in Marketing

  • CRICOS COURSE CODE - 088382J

Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you’ll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behavior, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.

University Rankings &
Recognitions

School of Business, Law and Entrepreneurship is ranked in the top 6% globally with AACSB International accreditation

Top 200 - Business and Economics

(Times Higher Education World University Ranking 2025)

Awarded 5 stars for UG overall experience in Business, Education, Nursing

(Good Universities Guide subject specific undergraduate rankings 2024)

01/06

Accreditation is in the process of being obtained.

01/06

Professional
Skills You Build

  • Analytics management
  • Digital and Multi-channel marketing
  • Interpersonal skills
  • Marketing research
  • Strategic planning
  • Trend forecasting

Comprehensive Course
Structure

Overall (3 years Bachelor Degree)

To qualify for the award of Bachelor of Business students must complete 300 credit points comprising of:

  • eight [8] Business Core units (100 credit points)
  • eight [8] units of study from the Business Majors: Marketing
  • eight [8] units of other studies (100 credit points) comprising a co-major, minor/s, advanced minor/s or electives
Business Fundamental and Business Practice Core Unites (5+3 Units)
  • Economics for Business Decision Making
  • Financial Information for Decision Making
  • Contemporary Management Principles
  • Marketing & the Consumer Experience
  • Creative Mindset and Entrepreneurship
  • Business Digitalization
  • Sustainable Business Practice
  • Business Consulting Project
Major Units (8 Units)
  • Business for Sustainability, Social Change and Impact
  • Marketing Research and Analytics
  • Integrated Marketing Communication
  • Consumer Behavior
  • Marketing and Innovation Frontiers in Digital Marketing
  • Marketing Strategy and Planning
  • Marketing Insights
Elective Units (8 Units)

Students have the flexibility to choose from a wide range of electives across the different courses offered by BUC, allowing you to tailor your academic experience to your interests and career goals.

Associated
Careers

Explore Careers
  • Marketing specialist

  • Market research manager

  • Advertising consultant

  • Brand manager

  • Product manager

Program Entry
Requirements

Explore Entry Requirements
  • Main Pathway

    Australian Foundation – 65%

  • Alternative Academic Qualifications

    (International Baccalaureate, A-Levels, French Baccalaureate, Indian Year 12, Nepal Secondary, Pakistan HSSC, Bangladesh HSC)

  • English Requirement

    IELTS (Academic Module) – Overall 6.0 (no band < 6.0)

  • Other English options

    PTE Academic, TOEFL iBT, UK/Cambridge IGCSE, GCE A-Level English, IB English A or B, C1 Advanced (Cambridge CAE)

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